The head of a new investment fund doesn’t just claim to be pro-life; he’s actually supporting women and families with donations from his personal profits from the fund to pregnancy help centers.
With a personal call to assist women in unplanned pregnancies, James Fishback, founder of Azoria Capital, Inc., has pledged to donate 5% of profits from his fund to pregnancy centers.
“I’ve personally met moms who turned to pregnancy centers in desperation,” Fishback told Pregnancy Help News. “They felt alone, abandoned, and they were told their only option was to abort their son or daughter.”
“But they found something different at those centers,” Fishback said. “Compassion, truth, and help.”
“Pregnancy centers are doing the Lord’s work,” he said. “They’re saving lives, both the baby’s and the mother’s.”
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Fishback, 30, is an entrepreneur who previously served as an advisor to the Department of Government Efficiency (DOGE) and has continued involvement in economics at the federal level.
His investment firm manages the Azoria 500 Meritocracy ETF (exchange-traded fund, ticker: SPXM), an investment fund launched at President Donald Trump’s Mar-a-Lago estate in December 2024.
Azoria invests in companies that hire based on merit, and excludes DEI-focused companies.
Fishback discussed channeling funds for pregnancy help where the greatest need exists, which he said could involve mapping out where abortions are occurring disproportionately related to pregnancy center locations and the ratio of pregnancy centers to abortion centers in a given area.
Fishback plans to analyze needs in various areas of the country, saying that the ability to respond to a woman in need facing an unplanned pregnancy “literally a life-or-death matter.”
Ensuring that pregnancy centers are staffed, trained, and always able to answer the phone, day or night, is essential, he added.
“Sometimes, that first call is the difference between life and death for a child - and a lifetime of pain or joy for the mother,” said Fishback.
“That’s why we’re investing where the need is most urgent,” he said. “We will proactively reach out to pregnancy centers and offer our financial support.”
Fishback also spoke of the response to his plan to contribute 5% of his new fund’s proceeds to pregnancy help centers.
“I’ve been humbled by the reaction,” he said.
“Americans of Christian faith understand the value of these centers, because they’ve seen them in action in their own communities,” he said. “And even some of my friends who sadly still support abortion today - and I pray their minds will change - have acknowledged that pregnancy centers offer help that Planned Parenthood does not and never will.”
Fishback gave the example of a single mom in rural Florida, who was seven weeks pregnant, overwhelmed, and wanted to keep her child.
The mom went to Planned Parenthood, he said, assuming, that as the name implies, they help moms like her plan for parenthood by, among other things, providing prenatal care and ultrasounds.
“Instead, she finds out that Planned Parenthood doesn’t offer what she and millions of moms need and deserve,” Fishback said. “Planned Parenthood’s only “solution” for expecting moms who are struggling is abortion.”
“Pregnancy centers do what Planned Parenthood refuses to,” he said. “They stand with mothers. They offer care, supplies, encouragement, and truth. Every expecting mother deserves that. They deserve not to be left alone.”
Tweet This: Pregnancy centers do what Planned Parenthood refuses to. They stand with mothers.
Regarding putting his pro-life principles at the forefront with his investment fund and prominence in the financial and political arenas, Fishback told Pregnancy Help News, “I’m grateful to play even a small part in a movement that honors every life - and reminds every mother that she’s not alone.”
